REPORT

Nordic AI archetypes

Personalising the path to AI success

As AI technologies like Copilot reshape industries, Nordic business leaders face a choice: adopt AI to boost growth, efficiency, and competitive advantage, or risk falling behind.

However, the path to success isn’t straightforward, as even organisations delaying AI adoption may see employees eager to explore its potential.

To understand AI adoption and its value opportunities in the Nordics, we surveyed 1,250 employees across Denmark, Sweden, and Norway, across both the public and private sector.

Our findings reveal that there is no one-size-fits-all approach to AI adoption. Instead, success depends on understanding your organisation’s AI maturity and tailoring strategies accordingly.

Task assistant
Knowledge agent
Business problem solver
Autonomous agent
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PA Consulting
10 Bressenden Place,
London SW1E 5DH
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AI maturity levels

We introduce four AI archetypes - from general task assistant to autonomous agent – to help leaders understand where they are today, what it takes to move forward with confidence, and how unlock the full potential of data and AI to create value.

Unlock insights from thousands of voices across the Nordics – and take the next step towards becoming an intelligent enterprise.

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PA Consulting
10 Bressenden Place,
London SW1E 5DH
The image height is flexible. It needs to be maintained for all logos on one line.
Description: Dolor egestas adipiscing faucibus libero. Scelerisque id malesuada fermentum id sed gravida nam proin.