Inspiring a nation

The UK space sector is a rapidly growing industry with huge importance to the economy, national security, and technological innovation. Despite these advancements, public perception of space remains abstract and often disconnected from the realities of daily life.

In collaboration with the Ministry of Defence (MOD) and UK Space Command, we convened a roundtable with leading figures from academia, industry, and government. Our guest speaker Trevor Beattie, a renowned figure in advertising, emphasised the power of storytelling in transforming public perceptions.

How do we solve the space sector’s public relations problem? Discover the key recommendations for enhancing the sector's public relations strategy that emerged from these discussions.