The future of gaming

How to meet the demands of next-gen gamers

Future-of-gaming-hero

Gaming has evolved from a pastime to a cultural pillar, influencing social interactions and worldviews. The industry is projected to reach $307 billion by 2027, with gaming now integrated into other entertainment forms, and companies like Netflix and TikTok expanding into this space.

At PA, gaming is in our DNA. We’ve crafted experiences for top brands, including the Xbox 360 and Astro Gaming. Our expertise spans product design, game strategy, and brand development. To understand evolving needs in gaming, we surveyed 4,000 gamers in the UK and US, uncovering insights into how brands can level up future gaming products and experiences. 

Download the full survey results to discover:

Why gaming has eclipsed all forms of entertainment
Game-changing shifts for the next generation
Key actions for gaming brands
How we can help.

Gaming – the centre of the universe

3.3x

Next-gen gamers are 3.3x more likely to agree gaming is significantly more important than TV (compared to other gamers).

75%

Three in four next-gen gamers prefer gaming with friends over going out with them in-person (2.1x higher than other gamers).