REPORT

Brand Impact Index 2025

Achieve growth in a world of flux

In a moment of economic uncertainty and declining consumer confidence, how can brands build the resilient relationships that drive long-term growth?

Our Brand Impact Index offers answers – drawing on the views of 7,000 US consumers and 360 brand leaders to provide an updated pulse on what people expect from the brands they choose.

It reveals five components that define better growth:

Customer centricity
Dependable delivery
Intelligent innovation
Conscious creation
Community connection.

Now, more than ever, consumers want brands to listen, respond, and engage on an emotional level. Price still matters, but it’s not the only driving factor. Today’s consumers gravitate toward brands that understand them, bring joy to daily life, and stand for something greater.

Closeness, connection, consistency

50%

of consumers reject the idea of choosing brands based on cost alone

50%

report spending more on customer-centric brands

86%

believe brands should help shape a better future

Download the full report to explore this year’s top-performing brands, track shifting consumer expectations, and uncover gaps where business investments may not align.

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