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Next Made Real: A leader’s guide to generative AI

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From using AI to help create one of the world’s most digital and sustainable airports; and transforming health services with an AI-enabled operational decision support system; to empowering people to drive innovation and growth for a global brand. We make the intelligent enterprise real – through impact, not inputs; opportunity, not complexity; and delivery, not theory.

Our book Next Made Real: A leader’s guide to generative AI moves beyond hype to pragmatism, and will empower you to become a frontrunner in harnessing generative AI to create and protect value for your organisation’s shareholders and stakeholders.

You’ll get to grips with the fundamentals of generative AI, learn how to map out strategic frameworks and capability dimensions, assess use cases, and more confidently navigate limitations and risks. All anchored in our expertise of real-world deployment.

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50 Farringdon Rd
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United Kingdom

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Ingenuity Review 2023

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This book cuts through the AI hype. It shows how generative AI can actually drive innovation, with practical steps any leader can take.

Shez Partovi

Chief EVP Strategy & Innovation/AI, Philips

Download your copy of the book and start accelerating generative AI strategy into action.

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Bring together individuals with a variety of strengths to deconstruct customer experiences to find disruptive solutions to pain points.

The marketplace has many examples of innovation sparked by a disruptive mindset and deconstructing customer experiences. Here are a few companies that have broken the industry mould:

  1. Marks & Spencer: virtual touchscreen clothing rail that simulates real life clothing
  2. Marks & Spencer: virtual touchscreen clothing rail that simulates real life clothing
  3. Marks & Spencer: virtual touchscreen clothing rail that simulates real life clothing

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50 Farringdon Rd
London EC1M 3HE
United Kingdom

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