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Better growth, better future

Brand Impact Index 2024

In a world of economic downturns, global warming, geo-political tensions, and societal divides, 84 percent of US consumers are disappointed with the current state of the world. They want more than products and services. They want better, safer, and simpler lives, and they want them now.

But at a time when business leaders are under significant pressure to achieve profitable growth, why should they answer the call to build a more positive human future?

The answer is clear: our research with 7,000 consumers shows that what propels a better future also fuels better growth, aligned with consumer demand.

The brands that consumers rank highest are actively creating a virtuous circle: stronger relationships with consumers and, in turn, better growth.


of US consumers expect brands to demonstrate their commitment to people and profits


of US consumers only buy from brands they trust

Download our Index to discover the component parts of a new engine for better growth and see where your favorite consumer brand ranks.

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