Sustainably scaling AI in financial services

Explore the potential of AI to transform financial services with PA and Google Cloud, hosted by author, podcaster and former BBC Technology Correspondent, Rory Cellan-Jones.

Discover how the arrival of large language models marks the beginning of the era of the Intelligent Enterprise, enabling new revenue streams, enhanced automation and operational efficiency, exploring how to scale AI to make informed decisions without compromising ethics or compliance.

The 40 minutes-long discussion tackles AI's two-fold role as both a challenge and an opportunity, offering strategies for responsible AI deployment to drive innovation and competitive advantage with Google Cloud's GenAI solutions.

Come away knowing:

• How AI can not only empower, but also safeguard your organisation
• Strategies for AI implementation, without impacting trust
• Ways to balance breakthrough technologies with ethics
• Steps to enhance transparency in AI for customer reassurance

Speakers

	Rory Cellan-Jones Author, podcaster and former BBC Technology Correspondent
	Deb Lee Customer engineer Google Cloud
	Richard Berkley Financial Services AI and data expert PA Consulting
	Elisabeth Mackay AI expert PA Consulting