Driving into a low emissions future
Looking beyond 2021
Minds have been increasingly focused on the European Union 2021 CO₂ emissions targets. According to our latest analysis, some car makers have got their strategy right and will meet their targets easily, but others have woken up too late and will struggle.
Those companies at risk of missing their targets will need to prioritise the selling, marketing and pricing of these vehicles. Moving from internal combustion engines to new powertrain technologies will require different technical and commercial approaches, it will be an expensive and complex innovation. With the right strategy, manufacturers can come out winners.
Download our latest analysis to understand the link between sales volumes by CO₂ emissions, marketing hybrids and fully electrified vehicles, and the question of price.